I led a service design effort to streamline hiring for enterprise healthcare and trucking clients. I mapped the service ecosystem, redesigned workflows, integrated AI to support recruiters, and introduced tools that improved coordination, resulting in a more scalable, efficient, and customer-centered hiring experience.
View Case StudyI led the 0-to-1 product design for a Client Data Governance Platform to address these issues. By structuring client data efficiently, the platform empowered service teams, automated key technologies for job setup, hiring workflow configuration, service quality measurement, and client health assessment, and minimized manual effort. Through a clear vision, iterative MVP development, and continuous enhancements, this platform significantly improved operational efficiency, ensured data integrity, and elevated service quality for enterprise clients. More importantly, it laid the foundation for our on-going effort with AI-driven automation, predictive analytics, and decision-support tools as the business moves toward a more intelligent recruiting service.
As a lead UX Product Designer for Walmart Pharmacy's Associate-facing experience, I led the user research and workshops to help the team discovered opportunities and reach alignment to transform the retail pharmacy for the future. I also delivered 3 main end-to-end digital solutions for Pharmacist and Technicians' fulfillment, dispensary and counseling workflow. During Covid-19 pandemic, my team quickly launched the associate's Shipping and no-touch curbside experience to keep them safe while serving our patients. The solutions resulted in the all-time high productivity rate (300%). Our pharmacists and technicians love our patient-centered solutions and their performance have improved tremendously.
I acted as Lead UX and Product Manager to launch the end-to-end tablet solutions for a streamline Cannabis Retail Point of Sales Experience. Our targeted user group is the budtender who needs to provide the best customer services while performing fulfillment and manage their order queue. The product helped MJ Freeway generated new leads to their new Retail ecosystem.
As a UX and Data Visualization Designer in the team, I helped Corelogic launch their Porfolio Monitoring application. A comprehensive suite of multi-faceted monitoring and analysis solutions with leading analytics and predictive AI modeling to create a one-stop-shop for mortgage servicers.
Partnering with Greenwood Bank, I led the design and product team to deliver end-to-end banking experience for Black and Latinos community. The app is launched in iOS, Android, and web for PC.
As a lead UX designer, I worked closely with our product owner to deliver an end-to-end mobile experience for LunaYou's maternal wellbeing platform. Our target user group is pregnant women from underserved communities.
As Robots and Pencils is building a white label Student experience partner with the top US colleges, I lead and oversee web, mobile, Salesforce and Slack design team to delivered a new EdTech solution for an end-to-end student's academic journey where the student can connect with their school, and the school can support their student where/whenever they go. I worked closely with our CEO, EdTech and Product leader to make sure our team can meet our business and clients' vision.
As a lead UX designer for WGU Dynamic Catalog team, I helped launch the new College Course Catalog and proposed strategy to help student discover their personalize academic journey. We actively conducted A/B testing with our active students and defined the right solution that is most effective for our students. I also drove WGU's vision design for their upcoming student's reports, services and academic planning features
"Dawn rocks. Seriously. Incredible at UX, service design, and strategy. Dawn thinks about problems deeply and creatively, and she can bridge between "what is" and "what could be" more clearly and thoughtfully than almost anyone I know. She also cares about getting things right - for her team, for users, and for the business. If you're ever in doubt, let me say clearly: Dawn is someone you want on your team."
Erik Stout, GM & Sr. Product Director @ Indeed LinkedIn
"If projects are going too slowly, going off track, or are off strategy, I immediately want Dawn to be put into the mix. She is brilliant, thoughtful, strategic, and has the ability to spot issues quickly and with kindness. That kindness and empathy allow her to get the team on board with the right approach and move together toward a better solution. I will happily be a broken record about this -- if Dawn could be on every single project I have, I would be endlessly happy. She would be an excellent Lead UX partner for anyone lucky enough to work with her."
Isa Kellet, Product Director @ ActBlue LinkedIn
"I came to realize just how incredibly gifted Dawn is at not only her UX function but Systems Thinking & Design overall. Her ability to transition from Vision to Strategy to Tactics/Execution is a marvel to behold. Dawn worked adeptly across all product teams in our business unit and when we'd come together for work on my team, she'd always bring some new insights from across the org that were beneficial for the work at hand. When Dawn switched from my primary to backup UX partner, she was able to help support and empower the new UX designer to be successful and contribute to our product team. The combination of all these skills, with such precision and quality, is a true gift. Dawn would be a powerful leader-member of any service-level product team.
Brian Gumm, Sr. Product Leader LinkedIn
"Dawn’s leadership shines in her ability to unify cross-functional teams—including product, UX, engineering, and service partnerships—around a shared vision. She excels at balancing the immediate needs of today with the innovation required for the future, all while maintaining an extraordinary attention to detail. Her problem-solving abilities and strategic thinking consistently result in groundbreaking solutions for both startups and global corporations, including Walmart, Indeed, and many others."
Brandy Boyce Nogueira, Sr. UX Research @ United Airlines LinkedIn
"Dawn is the best at tackling and simplifying a massive set of ambiguous ideas. She brings clarity using her powers of strategic planning and organization.At Walmart, the nature of the things that Dawn and I handled was always massive, but I could always rely on her to manage the involvement of tons of stakeholders(product partners love her), gain alignment early, and clearly articulate the path forward. It was extremely lucky to have Dawn on my team, and i cannot wait to hear about her next successes."
Wassim Wahbi, Product Designer @ Meta LinkedIn
California, USA
Phone: (714) 483 4589