Hello, I'm Dawn!

UI/UX Product Design Service Design Innovation Strategic Design Leader

My Startups

Companies that I've co-founded

What I'm known for

When you work with me

UX leadership

UX strategy

My processes and workshop activities (WIP)

My Design Works

If you want to learn more about my work, please reach out to me

Indeed Hire - Service Design

As the Lead UX Service Designer at Indeed Hire, I lead a transformative initiative aimed at redefining our service model and upgrading our technology infrastructure. Collaborating seamlessly with leaders from diverse departments—business, product, operations, engineering, and sales—I led the charge in crafting and implementing a comprehensive strategy. we want to overhaul Indeed Hire's service model and technology platform, aligning them with evolving market demands and user expectations. In this endeavor, it was imperative to strike a delicate balance between human engagement and leveraging AI capabilities to enhance service quality.

Retail Pharmacy for the future - Associate Experience

As a lead UX Product Designer for Walmart Pharmacy's Associate-facing experience, I led the user research and workshops to help the team discovered opportunities and reach alignment to transform the retail pharmacy for the future. I also delivered 3 main end-to-end digital solutions for Pharmacist and Technicians' fulfillment, dispensary and counseling workflow.
During Covid-19 pandemic, my team quickly launched the associate's Shipping and no-touch curbside experience to keep them safe while serving our patients. The solutions resulted in the all-time high productivity rate (300%).
Our pharmacists and technicians love our patient-centered solutions and their performance have improved tremendously.

Cannabis Retail Point of Sales Platform

I acted as Lead UX and Product Manager to launch the end-to-end tablet solutions for a streamline Cannabis Retail Point of Sales Experience. Our targeted user group is the budtender who needs to provide the best customer services while performing fulfillment and manage their order queue. The product helped MJ Freeway generated new leads to their new Retail ecosystem.

Mortgage Portfolio Monitoring Platform

As a UX and Data Visualization Designer in the team, I helped Corelogic launch their Porfolio Monitoring application. A comprehensive suite of multi-faceted monitoring and analysis solutions with leading analytics and predictive AI modeling to create a one-stop-shop for mortgage servicers.

Greenwood Bank App

Partnering with Greenwood Bank, I led the design and product team to deliver end-to-end banking experience for Black and Latinos community. The app is launched in iOS, Android, and web for PC.

Maternal Wellbeing Platform

As a lead UX designer, I worked closely with our product owner to deliver an end-to-end mobile experience for LunaYou's maternal wellbeing platform. Our target user group is pregnant women from underserved communities.

White Label College Student Experience

As Robots and Pencils is building a white label Student experience partner with the top US colleges, I lead and oversee web, mobile, Salesforce and Slack design team to delivered a new EdTech solution for an end-to-end student's academic journey where the student can connect with their school, and the school can support their student where/whenever they go. I worked closely with our CEO, EdTech and Product leader to make sure our team can meet our business and clients' vision.

College Catalog Feature Design and Vision Strategy

As a lead UX designer for WGU Dynamic Catalog team, I helped launch the new College Course Catalog and proposed strategy to help student discover their personalize academic journey. We actively conducted A/B testing with our active students and defined the right solution that is most effective for our students. I also drove WGU's vision design for their upcoming student's reports, services and academic planning features

VR Hazard Simulation Experience

While working closely with Corelogic CEO's vision-driven strategy team, I had a chance to propose and lead an innovation project to build a VR Hazard/Disaster Visualization and Simulation experience. Working as both lead designer and product manager, I drove the vision and strategy that helped the team to delivered a VR prototype to be featured in EPIQ 2019. After I left Corelogic, the team continues to work on our vision and works that I left behind.

Redesign NCSA AVL Website

While interning at NCSA, I led the AVL website redesign project. The team gave me the freedom to drive and make decisions on the research and design process. After the first 2 months of the intership, I delivered a new end-to-end web experience for the AVL website, and a prototype that implements WebVR technology to display their Cinmatic Visualization works on their website.

Old Design works (Professional and Personal)
Contact

I'd Love To Hear From You.

Where to find me

California, USA

Call Me At

Phone: (714) 483 4589